Work with James

Are you…

sick and tired of being unhealthy?
Is stress getting you down?
Do you find yourself with no energy?
Sick of losing weight and putting it back on?
Tired of listening to all the fads, year in year out?
Over the years your fitness and health have declined.

Then why not get some support from someone who knows what you’re dealing with, who can empower you to make changes that will positively impact you and family?

Losing weight and getting in incredible shape is never easy

Going the traditional route that the fitness magazines prescribe simply doesn’t cut it.

They suggest doing hours of cardio, diets that are dangerously low in calories, and giving up all your favourite foods.

Not only is this method outdated and defunct, but even if it did work, the results it could have on your professional life would be catastrophic.

Mid-afternoon energy crashes, brain fog, overwhelming tiredness, and having to base your career around the gym and preparing meals.

I’ve seen people try this approach, and it always ends badly. They do the work and put in the effort, but their results come to a shuddering halt, and they find it simply isn’t a sustainable way to live, let alone function on a day-to-day basis.

But that’s why I do things differently to other ‘fitness coaches.’ For me, it’s not all about punishing workout schedules …

Neither is it about removing everything that tastes good from your diet …

This doesn’t work for you, and it doesn’t work for me. I specialise in helping people to get into the shape of their lives, with as little stress and effort as possible, and make sure your fat loss success matches that of your career.

This system isn’t one you can pick up in a copy of Men’s Health or Women’s Health though. Instead, it’s been refined over 10 years of training people, 50K+ invested in personal development, and an entire career as an Olympic athlete.


With the advancement of technology and the power of the internet, all you need is a free Skype account, and the use of a pc, smartphone or iPad.

This is not some automated programme, every workout is delivered to you via the internet with visual access to exercise demonstrations, so you can watch all the movements at your convenience. Workouts are delivered using advanced personal training software specifically designed to track and monitor your progress.

Constant reviews and contact via email and Skype, so you’ll always have the opportunity to ask questions while reaching out for motivation and personal development.

I am always accountable to my clients, as without you I wouldn’t be able to live through my passion of helping optimize fat loss.


I work around you: When you’re busy with life it’s difficult and it’s hard to commit time to meet your trainer at the gym, that’s why I use time management strategies built around you, together we will devise training times that can easily be done at your home, gym or both.

Find your “Fit” time: You will access your programme at all times if you want to work out in a gym or at home that’s fine too. Or you might want to do both then that’s great. I help you devise a plan that allows you to get your workouts in the most effective way so it doesn’t eat into your day.

Online benefits: With online training you’ll have access to a wide variety of resources that adds loads of value, for example, imagine getting access to your own private tutor at the click of a button where you get research-based honest answers to help you understand all the ins and outs of all that crazy information out there.


  • A bespoke meal plan that suits you and your lifestyle that even includes periods of high-carb eating. That’s right – you’ll be able to lose weight, without eliminating the foods and treats you love, and while still enjoying pasta, potatoes, and even pizza.
  • A personalised training plan that takes into account exactly what you want to achieve. I’ll look at your schedule, your goals, your genetics and what you enjoy doing to design a plan that challenges you and gets results, without taking over your life.
  • Access to a private Facebook group, all on the same journey. If you need a hand or want some encouragement, they’re there to pick you up, dust you down and get you on your way again.
  • Daily access to me to help you out. Whether that involves a kick up the backside or giving you a cuddle … I’m here for you to get you through the tough times and make sure you don’t drop off after the initial ‘honeymoon period.’
  • Weekly live Q&As. Got a question? We’ll cover it to ensure you never get stuck or confused.
  • Dozens of demo videos for every single exercise, so you’re clear on exactly what you’re supposed to do and don’t waste time or risk injury.
  • A revolutionary but easy-to-use progress tracker with all your stats displayed right in front of your eyes. Making progress and staying motivated has never been so easy.
  • Weekly feedback session, so you NEVER stay stuck at a plateau. I’ll review your nutrition and training and make any tweaks needed to keep you progressing forward and on target to smash your goals.

Book a complimentary consultation call here

NB. I’m proud to say I’ve never been asked for a refund, but look, I understand that you may be hesitant if you’ve had a bad experience elsewhere. That’s why if you’ve found after 30 days that you and I are not a good fit, I’ll personally refund you, simply email REFUND and I’ll ping it right back in your account. No explanation needed!

All I ask is that we work as a team.

If you have any further questions that you want to be answered, then don’t hold back! contact me today.

Ping, it over to –



“Before coming to work with James, I was struggling to balance a busy lifestyle with good nutrition and training. I previously always just learned things online through my own research. The results I achieved were that; I was able to have a good understanding of how to have a sustainable plan around a busy lifestyle and the importance of eating the right foods and doing the right exercises. The best thing about training with James was; I was able to ask him any questions literally 24/7 and there were regular interesting nutrition and fitness articles posted on social media. The benefits I’ve enjoyed as a result of working with James are an overall increased knowledge in fitness and nutrition, I tried out more healthy recipes and had the motivation to stick to something more long-term.”

“I would say that if you are looking for a great, expert personal service then James is definitely right for you. When looking to make positive lifestyle changes then this really is essential to have a good relationship with your coach, so I would definitely recommend James.” Matt Pyke, a former player for British Basketball League’s Cheshire Pheonix and now the business owner of Fly High Media.


Zak Jones: “Before working with James, I was looking to find an effective workout routine and style that I could do despite being paralyzed and bound to a wheelchair. My previous experience was training in the hospital after my accident.

Some of the results of working with James were; I learned a lot about nutrition and different exercises I could achieve despite my disability. I also gained muscle mass, stamina, and confidence. James is a good motivator and was always good at getting me to keep going past that point where you want to stop. After every workout, I could feel a nice healthy ‘burn’ in the areas we had decided to target. Additionally, the benefits I’ve enjoyed as a result are; I feel more confident in the gym, I have more knowledge on how to use the equipment effectively, more knowledgeable on nutrition as part of personal fitness and lastly but not least I’m more confident in terms of body image.
I would definitely recommend working with James, he has an easy going personality that is easy to get along with but he’s no pushover in terms of the workload. If you like to be pushed, he’s your man.”

Here are some transformations that people had following James’ training methods and guidance:

Chris Linnitt: “Before I started working with James, I had had no guidance on nutrition and found it difficult to get motivated. Furthermore, a very long time ago I worked with an able-bodied trainer and that was only for 6 weeks as he let me down. So I somewhat lost trust with the fitness industry; however, James was very professional and courteous on a consultation call to discuss where I was at, what goals I wanted to achieve and in what time frame before even mentioning the price of his services. The results I have achieved whilst working with him are that my muscles have become more toned and I have lost weight at the same time. Furthermore, James has taught me to be mindful and take things slow and steady as opposed to thinking I want this as quick as possible. Keep at the training, it will work eventually. One of the best things since working with him is that more people have been paying me compliments. Additionally, some of the benefits I have felt are that I am feeling a lot healthier, I’m getting fitter with every month that has passed, and my sleeping is much improved.  Work with James, He does what he says and is very reasonably priced.”

Testimonials from 7-day challenges:

Ali Jones: “Previously, I struggled with food choices and balance, I found I was eating way too many carbs at the wrong times. I’ve tried all the fad diets, none of them works and they are just expensive. The results of working with James is that I lost 4lbs on the 7-day challenge, and the best thing about it was I was able to make the choices on what to eat and the times that suit me too, thus making me feel in control. Some of the benefits; I’ve enjoyed eating better, sleeping better and I was better at my job as I didn’t feel lethargic or tired at any point. I would recommend people to James as he know what he’s talking about and have qualifications to back up his knowledge and I like that he uses peer-reviewed articles, it’s proven by science, not a celebrity. He was there 100% of the time for the support and no question was ever deemed a stupid question.”

Now it’s time to act.

Book your complimentary consultation session