Why do people want that quick fix when it comes to their diet?

Some of the reasons that people want a quick fix:


  • Media/social pressure to have that ‘perfect’ body
  • look like your skinnier/leaner/more muscly friend
  • instagratification: ‘fast results and get back to normal’
  • minimum time and effort/maximum results
  • the more extreme diet, the better it is
  • lose a couple of kgs (lbs) a month is not as sexy as losing 15lbs in a month


But why do people that go on diets, most of time regain the weight they lost ?